Hello,
Treatment by BRAD
“One Small Habit.”
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Sunlight on the floor.
Laughter in the air.
She stretches. Breathes. Sips slow.
Fuel for the chaos and the calm.
Wellness, the Bondi way.
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This spot celebrates diversity. Not just in who uses Bondi Protein, but how and why they use it. We move quickly through the everyday rituals of three very different people, each empowered by the same simple act: adding a scoop of Bondi Protein into their lives. It’s not about performance, it’s about presence, lifestyle, and being well in your own way.
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The Story
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Morning sunlight filters into a kitchen as someone reaches for a tub of Bondi Protein.
A surfer finishes a swim, scoops protein into a shaker, and runs off to meet friends.
A mum is getting ready at home while keeping an eye on her toddler, sharing a moment over a smoothie.
An afternoon at the park, a lady rolls out her yoga mat for a grounding deep stretch.
Each person enjoys a quiet, satisfied moment post-routine.
Final image of the Bondi Protein product, grounded in golden light.
Tagline: "One Small Habit"
length 20 seconds
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Tone.
Natural & Empowering.
It reflects health as a lifestyle, supports inclusivity, and speaks to personal motivation without being over-produced.
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Pace.
Rhythmic & Smooth.
Enough movement to feel fresh and vibrant, but not so fast that you lose the emotional connection or inclusivity.
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after
the waves.
recovery
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through
balance.
Strength
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big shifts.
Small
moments,
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Outputs + Formats
All formats captured for maximum flexibility:
• 🎞️ 1 x 20s Hero (16:9)
• 📱 2 x 10s Cutdowns (9:16, TikTok & Reels)
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what can you use this for?
• Instagram Reels: punchy, warm visuals.
• TikTok: light-hearted emotional cutdown.
• YouTube & Meta: 20s hero to anchor campaign.
• Still assets for in-feed, email, website banners.
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Locations
- Beach/Car park
- House/Kitchen
- Outdoor park / field
Crew size
DOP/DIRECTOR: 1 (Brad)
CLIENT: TBC
Lighting/ Gaffer: 1
Camera Assistant: 1
Art Department: 1
TALENT: 6-8 (Mum & Child, Yoga Lady, Surfer Guy or girl + friends)
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Production
1 x shoot day
pre-prod
1 x Location Scout Day
(A collaborative on-site recce with DOP and client)
This is our chance to lock in the perfect kitchen and key shooting environments, finalise technical details, and iron out logistics ahead of time. With both the DOP and client present, we ensure creative alignment and practical clarity.
An essential step to ensure an efficient, stress-free shoot day.
post prod
3 x days of editing
(Editing, Color grading, Outputs)
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Production timeline
The timeline shows how long each stage will take from planning to final delivery. Keeping everything clear, efficient, and on track.
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This concept works for Bondi Protein Co because it taps into something deeper than just fitness. The feeling of movement, of vitality, of being part of something bigger.
By grounding the story in everyday rituals and sunlit routines, it brings a sense of warmth, motivation, and relatability to the brand.
The product isn’t just used. It becomes part of the rhythm. A step in the journey, a pause that fuels what comes next.
For beach runners, early risers, first-timers and long-timers, it positions Bondi Protein not just as fuel but as a companion to living well, naturally.
To
wrap up...
To wrap up...
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Budget
$8,849.50 AUD (incl. GST)
PDF LINK
• 1-day shoot
• Small crew
(Director/DP + Cam Assistant, Art Dept, Gaffer )
• 3 x locations
• Basic edit + 2 cutdowns (16:9 and 9:16)
• Ideal for grassroots storytelling with charm and realism
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I come from high-end commercial production where quality matters and time is tight. I know how to plan, shoot, and deliver content that looks sharp and performs.
I bring that experience into fast, agile projects. I work with a lean team, move quick, and make things look class without the layers or delays. Clean communication, clear direction, and strong creative execution.
I’m not here to just shoot and send files. I take ownership, solve problems, and deliver work that actually pushes your brand forward.
If you need someone who can step in, lead, and get it done right, that’s me.
My Confidence.
My Confidence.
Let’s build something beautiful.
Before yo go...
Of course, it’s such early days, the above is just first thoughts trying to describe how I see the tonality and feel. Shots, We can riff together as a team and refine all of this, knock it around and punch it up. Lets get into your head and deliver a campaign that hits all the right notes and sends this legacy piece out into the world in a way that will turn the heads of all clients & competition.
I’ve definitely gone down a bit of a wormhole here. But it’s such a cool idea, I had to get it out. This treatment is just the beginning, ready to be refined. This is my wheelhouse crafting short, punchy, visually striking films. The kind that hit hard, tell a story fast, and leave an impact. Think rich textures, seamless transitions, wide-angle lenses, cinematic lighting, shallow depth of field, thoughtful camera moves, and clever framing. Genuine performances that feel real. I could go all day.